In a former life, I worked for several think tanks on Capital Hill as a campaign consultant. One of my many charges on any given campaign was to oversee the advertising. There were those times when I actually had to write and direct the message which was to appeal to the voters. That was many years ago, but even today during any election I still tend to critique political advertising - the good and the bad.
Last night, as I was scanning the Internet news, I came across a California Republican primary ad where Carly Fiorina has launched her attack against her opponent, Tom Campbell. Once you take a look at the ad below, which was just released yesterday, you'll understand why this video has already gone viral.
Some analysts have tagged this ad as being "terrifying" or "psychedelic". Don't worry, I'm not going to give you my blow-by-blow opinion, I know you don't have all day. However, whether you are politically minded or not, Republican, Democrat, Libertarian or whatever, this ad is definitely worth watching and then you can decide for yourself.
Here take a look.....
Well, what do you think?